As Taxify and Uber, grow across the continent, a new player is entering the game. Little Cab, the newest taxi hailing app, which has the backing of Kenya’s telecoms company, Safaricom, and is set to begin operation in Lagos, Nigeria as of 8 October 2017.
Safaricom launched the ride hailing app in 2016 in Kenya. Little Cab, which is already in operation in Kenya currently, offers free Wi-Fi to passengers, aim to provide cheaper fares than those of competitors and offer drivers a higher share of revenues, officials of both firms said in a statement.
In what will be the first time the taxi hailing app will be leaving its country of origin – Kenya – the company will be competing with already established companies Taxify and Uber for a share of the market in Lagos.
Little’s CEO, Kamal Budhabatti, speaking on the expansion said that the firm is also aiming to grow its network locally by launching the app in Eldoret and Nakuru towns adding to Nairobi, Mombasa and Kisumu as cities of operation.
Budhabatti added that the Little team is already in Nigeria for the official launch on 8 October 2017 and it is hoping to extend the business further in the continent.
The app was developed by local financial technology firm Craft Silicon and has so far registered about 2,000 drivers on its platform. There are about 10,000 trips daily, according to Budhabhatti.
He said recent features added in the app, which include a panic button to boost the security of passengers and drivers and a facial recognition system will be introduced in the Nigerian market too.