Samsung Launches Affordable Z4 in South Africa

Samsung launches affordable phone in South Africa
Samsung Z4

Samsung is continuing its roll-out of the Samsung Z4 smartphone in South Africa for R1,499 – powered by its very own Operating System (OS), Tizen. Tizen is made by Samsung, for Samsung, with the intention of making smartphones less complicated and more efficient, according to the company.

Tizen technology offers 3D window effects with support for apps and games that require advanced 3D graphics. The OS is clutter-free, has an intuitive interface (as stated by the firm), and it is lighter than competitor OS’s, which makes for a faster operating experience and longer lasting battery life.

“Our affordable Tizen series has been instrumental in catalysing the smartphone upgrade and with the Samsung Z4, we will offer yet another compelling product to affordable segment consumers,” said Craige Fleischer, Director: Integrated Mobility, Samsung South Africa. “It comes equipped with ‘double’ the usual benefits in terms of camera, flash and style and sports a 5MP front flash camera for selfies in all-light conditions.”

The dual LED flash on the 5MP rear camera snaps brighter images even in low light conditions and users get editing options within the camera view finder and features like beauty mode, live filters and profile template, ensure social media-ready enhanced images.

The Samsung Z4’s 4.5” screen allows consumers to enjoy games, videos and other multimedia content to the fullest while the 2.5D glass gives the front display a refreshed look and comfortable maximise the style quotient.

Samsung claims that the user interface on the Samsung Z4 is simple, easy to use and optimised for seamless performance. The smartphone comes with a 1.5 quad core processor, 1 GB RAM and 8 GB internal memory, which is further expandable up to 128 GB. It is fuelled by a 2050 mAh long-lasting battery.

“The Samsung Z4 is a great alternative for our lower-middle income consumers and a gateway to smartphone technology which relies on Samsung’s trusted expensive linked to a deep understanding of what people really want – and innovating accordingly to enrich their lives. My favourite offering of the Samsung Z4 is the ‘Turn up Music’ feature, powered by Tizen, which provides users with unlimited local music content,” concluded Fleischer.

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