A few months ago, there was speculation of Uber pulling out of Africa and other markets (Read Article here). However, despite exit rumours and quitting Morocco, Uber is staying in Africa. This piece of information was confirmed by Uber’s General Manager for Sub-Saharan Africa, Alon Lits.
Reason for this speculation surfacing late last year could somewhat be attributed to rumours from Softbank. A board member of Uber’s biggest investor, Softbank, encouraged the company to focus on markets such as the U.S, Europe and Latin America.
“We’re fully committed. We’ve got a successful and growing business across Sub-Saharan Africa…we’ll continue to grow that and hopefully add some further expansion,” Lits Alon told Techcrunch. He also referenced a recent interview with Uber CEO Dara Khosrowshahi where he pushed back on Softbank related rumours, touting Uber as a “global company” that aims to be “everywhere for everyone” globally.
The ride-hailing service continues to add new products across operations in Nigeria, Kenya, Ghana, South Africa, Egypt, Uganda, and Tanzania. Uber has also experimented with things in Africa it doesn’t do elsewhere. That includes cash payments, which the company tested first in the region.
Here’s some news competitors in Africa should pay keen attention to.