The weird relationship between Beauty and Technology starts here…

Almost everyone obsesses over their looks, whether it be the volume or texture of their hair, the colour and smoothness of their skin, their height and weight, and even the brightness of their smiles. After food and water, the next most important thing for a lot of people is their appearance.

For this reason, people invest a lot of time and money in their looks. Before going out an individual can spend an average of thirty minutes using the mirror to enhance their most flattering features and concealing the less flattering ones.

Everything must look right. 

The definition of perfection to most people begins and ends in their appearance. We grow up with the idea that if you are not a Size 0 with long, straight hair, fair skin, long lashes, and a perfectly proportionate, rather hour-glassy figure, then you are not beautiful.

Society reinforces that idea and it remains with us.

Innovations in the Beauty Industry

Technology and the beauty industry are becoming more intertwined today. It’s no surprise that technology is transforming the beauty industry to accommodate the growing demand for beauty products. Leading organisations within the beauty industry like L’Oreal and P&G (Procter and Gamble) are continually finding more ways to improve the quality and usefulness of their beauty products, focusing not only on a person’s appearance but their health as well. Some companies go as far as to manufacture products that analyse a person’s condition and then suggest products to use for specific, unique conditions and features.  

App Based and Web-Based Visualisations

There are now applications that assess the state of the skin as well as offer recommendations on how to take better care of the skin. For instance, Smart mirrors like HiMirror and ModiFace Skin AI, technologies in the form of a mobile app or web-API were developed to measure the precise state of skin as well as observe any potential skin changes. They also enable users to perfect their skin and makeup routine. 

Self Education and Treatments

Technological innovations are allowing consumers to self-educate and self-treat hair, skin and makeup issues at home. This gives consumers the opportunity to learn about their skin and hair condition. Thus making them better informed and take care of their health.  

Technological innovations like the skin hydration meter educate users on the health of their skin. The skin hydration meter measures the moisture in your skin and then suggests which products to use.

Healthy Beauty Products

Consumers have become health conscious and extended this care to the products they use. Due to the advent of technology, scientists are able to measure and monitor a person’s health through the use of ingestible wearables, including contact lenses, sweat sensors and temporary tattoos to track sodium and potassium in the sweat of athletes. These technologies not only improve your appearance but have the added benefit of examining health to determine the treatment course. Consumers demand for organic health and beauty products is increasing which is increasing supply by beauty companies.

Because of the level of importance people place on their looks, smart business people have identified this growing, almost obsessive need and have capitalised on it. People keep feeding their desire to be “perfect” people and technology will continue to adapt to meet these desires.

Submitted by: Naa Shidaa

Image: Raphael Lovaski (@raphaellovaski)

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