Start-ups, in general, are difficult to grow. There are a lot of start-ups that started well but crumpled along the line due to various reasons. The high rate of failure that comes with it makes it difficult to understand but the few that have gotten through the start-up stage have made tremendous impact on society with what they have brought on board. One would hardly hear a story of an entrepreneur about how easy he or she got it when they started their businesses. They mostly talk about how difficult it was to pull up and the challenges they came across day in, day out.
It is often quoted that ‘necessity is the mother of all inventions’ and ‘variety is the spice of life’. These two sayings complement each other in the sense that when there is a need to be met, invention pulls a cape on and becomes a superhero to save the day and once it stays, we tinker and alter it to fit customized needs; thus bringing the spice in life. The world of social media marketing bears resemblance as it originated out of this concept and so it is only fitting that we look into the history to understand the beginning and its future trajectory.
I remember the first time I heard about ‘coding’. It was in one of those times where the presence of technology and the internet was so concentrated in the world that knowledge was just seeping through the cracks of societies that had built a wall around them to keep tech away (which is to say, quite recently).