If you own an online store and are painfully aware that your potential clients never fill up their carts, abandon their carts or have stopped visiting your shop then it’s more probable to assume your revenue has felt the brunt of this. Online shops open your business to the world. The only hindrance is when you have absolutely no way of engaging your increased clients, both potential and active. You leave them no other choice but to wander off to other online stores whose digital marketing campaigns may be stronger and more compelling.
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A few weeks ago I received a phone call from the sales department of a bank I recently opened an account in. Quite typical of any sales person, the sales representative I spoke with asked how I’m enjoying their services and then moved on to ask more personal questions like:
“What are your educational goals?
Do you own a car?
Do you live far away from work?”
As an analytical person, I immediately understood the principle. This young lady was trying to gather enough information that would aid her in recommending additional services to me.