Music is universally recognised as ‘soul food’. It is believed that the soul just like the body requires sustenance, so it is almost impossible to go through the day without ‘feeding your soul’. The consumption of music has increased exponentially because of technological advances. Ghana’s music industry is one of the fastest growing in the country. It offers Ghana an opportunity to promote our national culture. It has also been used on several occasions to put across social and political messages and has proven to be a great avenue for transmitting information. Messages that are otherwise shunned are somehow easier to listen to and even accept when it is transmitted through music. The internet has also become an effective medium for accessing music- both by streaming or downloading it directly.
Ghana held its biggest music award event on Saturday, popularly known as the Vodafone Ghana Music Award ceremony. The event was characterized by the usual glitz and glamour. Consequently, the event caused Twitter to overflow with tweets with the hashtag #VGMA2018. Unfortunately, the event wasn’t filled with as much technology. This is interesting, considering the event’s biggest sponsor, Vodafone, is truly excited about the inculcation of technology into all spheres of our lives.