Recently, I had a conversation with one of the great musicians in our country Ghana and it was an eye-opener. Not that I didn’t have knowledge about the conversation but her point of view gave me a whole new level of understanding. She came out one time on her Instagram platform about the extent to which social media in general affected her and she encouraged others to share their stories if they have any. While I expected good stories about how social media has helped in improving their lives, all I saw was the negativity which has left a mark in their lives forever. Inasmuch as they wish to do away with it, it is never easy.
It is often quoted that ‘necessity is the mother of all inventions’ and ‘variety is the spice of life’. These two sayings complement each other in the sense that when there is a need to be met, invention pulls a cape on and becomes a superhero to save the day and once it stays, we tinker and alter it to fit customized needs; thus bringing the spice in life. The world of social media marketing bears resemblance as it originated out of this concept and so it is only fitting that we look into the history to understand the beginning and its future trajectory.
A few weeks ago, the Tanzanian government approved the Electronic and Postal Communications (Online Content) law. This law simply meant bloggers and online media portals in Zimbabwe had to register and pay annual fees to keep running their websites. Another African country seems to be on the same train with Zimbabwe. The Ugandan government has declared a tax on Social Media, which is expected to begin in July 2018.